Case Study: Shopify
Shopify had recently launched it’s program Burst, a free stock photography service, and they were running a contest to promote the use of their service. Their goal is to have more photographers upload to the platform, and to use the contest as a method of attracting more contributors.
Shopify reached out to me and together our aim was to create awareness for the contest to win a free drone, and to have photographers interested in the contest and wanting to be part of the Burst community. We agreed on one post, and two swipe-up stories on two separate days.